Tips, news and insights on training, tournaments and academy life.

Your Customer Is Not the Student In almost every sports academy in India, the person who decides whether to enroll, continue, or leave is not the student - it i…


The Problem With Gut-Feel Coaching Ask most academy owners in India how a particular student is progressing, and you will get something like: 'He is doing well,…


Growing a sports academy past the first 50 students is where most owners get stuck. The initial batch fills up through friends, family, and word of mouth. But m…


You are a great coach. Your students improve, parents are happy, and word of mouth keeps bringing new faces. But at 120 students, you are working 12-hour days -…
